We’ve partnered with London rapper AntsLive to head up our debut campaign for SS25. This collaboration embodies the AVX ethos, “only some are born to fly”. Shot in the heart of South-East London, Ants represents the brand’s urban energy and ambitious spirit. His latest single ‘Crew Love’ is the backdrop for our first ever campaign video, which celebrates the new AVX generation who isn’t afraid to be authentically and apologetically themselves.
For our debut collection, attention to detail is everything. From our fabric weights and finishes, the woven labels, webbing badges and metal elements that give every item an elevated edge. Premium denim, heavyweight cotton jersey and brushback sweats fused with eyelets and embroidery make up the AVX Spring/Summer staples. Classic pieces with oversized relaxed silhouettes will establish the brand as an interchangeable modern-day uniform.
Our Creative Director Willemijn Bos says, “This launch collection from AVX is a purposeful intersection between versatile, premium utility fits and bold designs to reach the new style conscious generation. Taking the heritage of Avirex beyond its trademark aviator jacket into a world of workwear inspired streetwear that exudes confidence and credibility”.